Brand Manager - KitchenAid

Company Name:
Consumer Home Goods Conglomerate
What You Will Do:

Execute Brand Strategy thru Brand Architecture:
Brand Portfolio Strategy
Brand Positioning/Target Consumer
Brand Roadmaps
Brand Performance Curves / Trees
Competitor Strategy by Brand
Visual Brand Language (VBL)
Establish consumer claims that supports consumer relevant brand differentiation
Provide brand direction and collaborate wi...

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